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2013 Icons and Idols: Fashion

Julien’s Auctions is proud to feature Property From the Estate of William Travilla as part of the Icons & Idols: Fashion auction on Friday, November 8th, 2013 at the Julien’s Beverly Hills Gallery.

Travilla arrived in Hollywood in 1941 and won an Academy Award in 1949 for his designs in Adventures of Don Juan starring Errol Flynn. He is credited as the costume designer of over 90 films and television productions — nine of which starred Marilyn Monroe. He may be best known for creating Monroe’s iconic Seven Year Itch white halter dress which was forever associated with both of them.

This stunning collection of over 400 items includes: costume sketches, original costumes, his Primetime Emmy Award for his work on Dallas (Estimate: $2000-$3000), and gowns inspired by his most famous creations. Highlights include: a Marilyn Monroe Seven Year Itch inspired Travilla gown (Estimate: $20,000-$30,000); a Betty Grable chocolate silk dress worn in How to Marry A Millionaire (Estimate: $1,000-$2,000); a 1953 Travilla Gentlemen Prefer Blondes costume sketch (Estimate: $6,000-$8,000); a Marilyn Monroe Gentlemen Prefer Blondes inspired gown by Travilla featuring the gold lamé sunburst halter gown design (Estimate: $10,000-$20,000); a Gentlemen Prefer Brunettes Travilla sketch (Estimate: $400-$600); and Travilla’s There’s No Business Like Show Business Academy Award plaque ($3,000-$5,000).

Before these items hit the auction block, they will be displayed exclusively in Europe at Newbridge Silverware’s Museum of Style Icons in Ireland, before returning to the United States and being displayed at the Julien’s Auctions Gallery in Beverly Hills from Monday, October 28th – Thursday, November 7th, 2013.

This is the last time this collection of celebrated property will be assembled together before being auctioned.  Plan your visit to the exhibitions, pre-order your catalog and watch for your opportunity to register to bid — and join Julien’s Auctions as we honor the legacy of William Travilla.


Julien's Auctions Beverly Hills
November 4th – 8th, 2013
10:00 a.m. – 5:00 p.m. Daily
(Closed Sundays)

Icons & Idols: Fashion

Friday, November 8th, 2013
Session I: 10:00 a.m. P.S.T.
Session II:  2:00 p.m. P.S.T.

Icons & Idols: Hollywood
Saturday, November 9th, 2013
Session I: 10:00 a.m. P.S.T.
Session II:  2:00 p.m. P.S.T.

Sunday, November 10th, 2013
Session III: 10:00 a.m. P.S.T.
Session IV:  2:00 p.m. P.S.T.

Julien's Auctions Beverly Hills
9665 Wilshire Boulevard, Suite 150
Beverly Hills, CA 90210

Registering to Bid
Registration is required to bid in this live auction and can be done in person at the exhibition and auction, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818.

Placing Bids
There are four ways to bid in this sale:

  1. Bid through Julien's Auctions Online Live in Real Time at JuliensLive.com.
  2. Place bids in the room by attending the auction.
  3. Bid over the telephone through an auction house representative, who sits in the room and conveys the bid to the auctioneer.
  4. Enter Absentee bids. Absentee bid forms are printed in the back of each catalog, and are also available by calling Julien's Auctions or at our Register to Bid page.
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