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Join Julien’s in New York City at the Hard Rock Cafe on May 18, 2018 for an unprecedented SPORTS LEGENDS 2018 event.

A stunning collection of 300 items of celebrity sporting memorabilia from some of the world’s greatest international football stars from the past 100 years will be offered. Highlighted will be the Collection of Juan Carlos Marenda, who played for the Argentina national football team from 1969–1977 and for the Argentinos Juniors from 1969–1975. This historic auction will also feature the collection of former Dutch football player Jordi Cruyff, son of former Dutch player and manager John Cruyff. Rounding out the sale will be the Collection of Julio Olarticoechea who played for the Argentina national football team on three FIFA World Cup teams, including in the 1986 match when Argentina won the World Cup.

Among the most coveted pieces offered will be six FIFA World Cup Winner’s medals and trophy including: a 1978 Gold Winner’s medal awarded to José Daniel Valencia, member of the World Cup champion Argentina team (estimate: $40,000–$60,000); a 1986 FIFA World Cup Gold Winner’s medal awarded to José Luis Brown, member of the World Cup champion Argentina team (estimate: $60,000–$80,000); and a 1930 FIFA World Cup Winner’s Medal from the inaugural FIFA World Cup (estimate: $30,000–$40,000.) Other highlights include a Pelé football from a 1977 photo shoot with Andy Warhol (estimate: $8,000–$12,000); a Lionel Messi 2012 Argentina National Team Match worn jersey and boots (estimate: $4,000–$6,000) and a Pelé inscribed "Copa 70" football boots from his personal collection (estimate: $10,000–$20,000.) The sale will also feature sports trophies from boxing, the Olympics, tennis and cricket bats.


Hard Rock Cafe

Hard Rock Cafe New York
1501 Broadway Times Square
New York,
New York 10036

Monday, May 14, 2018 – Friday, May 18, 2018
Daily: 11:00 a.m. – 9:00 p.m. EDT
Free to the Public

Sports Legends:
Friday, May 18, 2018
Session I: 10:00 a.m. EDT

Music Icons: Featuring Property From The Life and Career of Prince
Friday, May 18, 2018
Session I: 2:00 p.m. EDT

Music Icons:
Saturday, May 19, 2018
Session I: 10:00 a.m. EDT
Session II: 1:00 p.m. EDT

For inquiries, please email info@juliensauctions.com or call 310-836-1818.

Registering to Bid
Registration is required to bid in this online auction and can be done in person at the exhibition, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818.

Placing Bids
There are four ways to bid in this sale:

  1. Bid through Julien’s Auctions Online Live in Real Time at JuliensLive.com.
  2. Bid over the telephone through an auction house representative.
  3. Submit a bid in person at the Hard Rock Cafe.
  4. Enter Absentee bids. Absentee bid forms are included in the back of each catalogue, and are also available by calling Julien’s Auctions at (310) 836-1818 or online at our Register to Bid page.
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